Valuation Uplift: How AI Transforms Agency Multiples from 4–6x to 10–15x
WHAT YOU'LL LEARN
A clear mapping from operating improvements to multiple expansion—and how to structure the story for investors and buyers.
Agency rollups traditionally trade on services multiples. AI turns delivery into IP-augmented product. Here is the cause-and-effect chain buyers recognize.
Value drivers buyers underwrite
- Predictable delivery: agentic SOPs reduce variance and rebids
- Capacity leverage: same team, 2–3x throughput; variable cost curves flatten
- Data assets: reusable creative graphs and campaign memory
- SKU-ization: outcomes-based pricing detaches revenue from hours
- Expansion engine: cross-portfolio insights lift win rates and ARPU
Metrics that move the multiple
- Win rate +15–30%
- Cycle time −60–80%
- Client gross retention 95%+, NRR 115–130%
- Delivery error rate <1% with QA gates
- EBITDA margin 30–45%
Packaging the narrative
- Before/after cohort analysis by pod and service line
- Control-plane screenshots: guardrails, approvals, audit
- SKU catalog with inputs/outputs and SLA-backed outcomes
- Case proofs: pilot → scale playbooks with dates and ROI
Make the underwriting easy: show the operating model, then the math. Multiples follow.
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